Sandwell Council shortlisted for national child-friendly play award

Judges recognised the council's work on its Play Sufficiency Assessment and borough-wide Play Sufficiency Framework. These initiatives form a central component of the broader Child Friendly Sandwell strategy, which integrates young people's voices into local decision-making and influences the design of neighbourhoods and public spaces.

Consultation and Action Plan

The assessment gathered feedback from more than 2,200 individuals, incorporating the views of children, parents, carers, practitioners, and partners. Participants identified significant barriers to play, including traffic volumes, safety worries, and a lack of accessible high-quality play areas. This feedback shaped a targeted three-year action plan designed to improve access and reduce obstacles.

Practical measures arising from the framework include backing for Play Streets, more play-inclusive neighbourhood layouts, and placing children's rights at the forefront of local policy and planning decisions.

Wider Play Initiatives

The nomination also acknowledges the council's wider commitment to family activities through schemes such as Go Play Sandwell, which offers free and inclusive sessions for children aged six to 12 in local parks, community venues, and libraries throughout the year. Additional support is delivered via the Holiday Activities and Food programme, supplying meals and enriching experiences during school holidays.

Earlier in the year, hundreds of families participated in the Festival of Free Play, the Sandwell Summer Festival, and National Play Day events held across the borough. Councillor Ray Nock, leader of the council, stated that the shortlisting reflected the contributions of thousands of young people who helped shape the local authority's vision for childhood development and wellbeing.

The winners of the Play England Awards will be announced at a ceremony on Thursday 8 November 2026.